![]() ![]() ![]() Think about the specific outlet and what would work best for them. You might also want to attach your press release to the email if it adds more context. The difference here is you’re reaching out directly to an outlet to try and engage them to work with you on a piece of coverage. When pitching to local media, it sounds obvious but remember to make sure that what you’re saying relates back to the local community.īe succinct but provide as much information as you can, in a similar way to your opening paragraph for your press release. If you don’t know who to write to, then before reaching out, you might want to drop in on or call the business and find out the most relevant person to send your email to.ĭownload the email template Pitching to local media Keep this in mind when negotiating with them and be sure after the event to thank them appropriately. What’s important is building and sustaining relationships with your partners so you’re able to ask for more help later if you need it. For example, a local bar might be willing to offer you a space and some free welcome drinks, if you can guarantee that plenty of people will turn up and spend money at the bar later that night or in future because of your event. This kind of support is often classed by businesses as ‘corporate social responsibility’, and many corporates have an annual budget set aside for this.Īlternatively, if you’re reaching out to a smaller or independent business, you should outline the business benefits for them from taking part. You should also make clear that you’d be happy to be part of their own communications to announce their involvement in your work. If reaching out to a larger corporate business, e.g., a bank or legal firm, be sure to talk about how much their support will benefit the local community. For example, free access to event space with complimentary food and drinks. If it wasn’t, then be careful about how you include or word this in your letter.ĭownload the parliamentary letter template Email to potential supporting partnersĪs part of your project or campaign, you might want to approach local businesses to help you either financially or with other kinds of useful resources. When you write to your MP, MSP, MLA or MS, start by mentioning you know they’ve voted or spoken on relevant issues, especially if this was in a positive light. ![]() To do this, visit /search-advanced and follow the information boxes. You can find this out with a quick search online.Īdditionally, you can use the search function on Twitter to see if, when and how they’ve posted on climate issues. It’s also worth looking at if, when and how your local MP, MSP, MLA or MS has spoken to the media about relevant or related issues. Securing support from your local MP, MSP, MLA or MS helps add weight to your campaign in terms of how residents view you and your work and can also help drive longer-lasting infrastructure and policy-change.īefore writing to your MP, MSP, MLA or MS, you should do a bit of research to see how they’ve voted on climate issues. Ask if there’s any further information you can give them to help with getting them to write about your cause or event.ĭownload the media release template Writing to your local MP / MSP / MLA / MS ![]() This is just a paragraph that explains broadly what you do and provides more information.Īfter sending the release to the journalist, follow-up with a call later that day or the following morning to see if they received it. Quotes from ‘real people’ who have been affected by your cause (‘case studies’) are also impactful.Īt the end of your release, after Notes to Editors (see below), you should also add what’s called a ‘boilerplate’. Try and secure external support in the form of a quote from someone with influence or relevance, for example your local parliamentarian or a local community leader. When talking to local media, be as local as possible! For example, continue to refer throughout the release to your local area and the fact you want to work with and for the community. You can use the quotes section to share opinions from others e.g., “What is so excellent about what does is…” For example, instead of “Grow Your Own’s brilliant new campaign”, say “Grow Your Own’s new campaign”. In the main body of the release, try to avoid using particularly hyperbolic adjectives like “amazing” and “brilliant”. It should be written in third person and use factual, plain language. Unlock the full collection and rack up ideas that’ll fill your social calendar in a jiff-month after month after month.Your media release should tell journalists who you are and what your project is. It’s a round-up of our best content-including blogs, webinars, videos, and more-with the inspo, ideas, and advice you need to get over the hump and take your social posts to new heights. But if it’s still cramping your style, this social media toolkit is here to help. ![]()
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